Of
Note: ‘Cool’ by Alesso
I must
be in a Swedish house music state of mind this week.
Don’t
worry, this, too, shall pass.
Alesso
hails from Sweden. In 2011, he hooked up
with Ingrosso (currently part of Axwell and Ingrosso - see yesterday’s post) of
Swedish House Mafia, who introduced him to the art of spinning. He took to it like a duck to water and in the
process has worked with numerous artists (Avicii, OneRepublic, Calvin Harris,
Usher, David Guetta) and seized the reins once held by Swedish House Mafia.
‘Cool’
is a cream-filled punsch-roll certain to pacify even the greediest sweet tooth.
It bounces and glides by, hitting all the expected ebbs and ramp ups. Roy English’s vocals are as spot on as they
are faceless. Like all fads, the overall sound’s shelf date looms as large as
the bombast of the synths employed. It’s formulaic, for sure, but like the best
Swedish pop, that is part, if not most, of its charm.
And
charming it is.
My
advice?
Succumb!
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