Of Note: ‘Generate’ by Eric Prydz

Of Note: ‘Generate’ by Eric Prydz

Oh, my… how time flies. 

In 2004, Eric Prydz ‘Call On Me’ which sampled Steve Winwood’s classic ‘Valerie’ was inescapable.  Two years later, the same was true of his ‘Proper Education’ which sampled Pink Floyd’s ‘Another Brick In The Wall’.  Folks, we are talking about worldwide smashes! 

Both are still in my CD collection and on my Gen 1 IPod. 

Mr. Prydz has enjoyed numerous club hits and has been releasing music on the three labels he owns: Pryda, Pryda and Friends, and Mouseville, since 2002. 

‘Generate’ finds him in classic form.  There’s a bit of the grandiose, sterile, ghost in the machine, atmospherics of classic U2, or, perhaps, more so, classic Styx or The Alan Parsons Project. 

It’s repetitive, for sure, and, for some, that is enough to damn it.  That’s why I would suggest sticking with the radio edit, rather than the seven minute plus full-length version. However, with the radio edit clocking in at 2:45, it serves as the perfect palate cleanser. 

All those icy synths.  Brrrrr… it’s like living in a world made of stainless steel.

‘Generate’ is currently sitting at #9 on Billboard’s Dance Club Play Chart, after having peaked at #8..