Weekend Onesie: Think Of The Children! Part IV - The Karo Syrup Kid

Weekend Onesie:

Think Of The Children! Part IV

The Karo Syrup Kid

Come on, baby... give me some sugar!

This is one sweet kid.

A little background, courtesy of Wikipedia:

"Corn syrup was available at grocery stores in the 19th century, as a generic product sold from a barrel. In 1902, the Corn Products Refining Company introduced clear, bottled corn syrup under the brand name of Karo Syrup. In 1910, the company launched one of the largest advertising campaigns ever seen. This included full-page advertisements in women's magazines and free cookbooks full of recipes that called for Karo brand corn syrup. In the 1930s, they promoted a new pecan pie recipe that featured corn syrup, followed by a similar, nut-free chess pie recipe, in a bid to drive sales."

Karo Syrup has a long history of exploiting children as a sales gimmick - that, and Native American iconography (see the corn lady!) 

It was sold as a means of energy maintenance - what we now call a sugar high!

For a time, The Dionne Quints served as spokes models.

And even after The Quints grew up, losing their appeal - and The Karo Syrup Kid was history...

Karo continued to find ways to fatten up Americans. Because nothing says success like obesity and a case of the sugarbetes!

They tried a lot of different tactics:

Smarts!

For tough guys!

Health Benefits

Nutritional Truths

And food! With style!

Rosalind Russell style.

Betty Grable style?

Debonair Fred Astaire style?

This it the cover of one of the cookbooks.

Glaze your ham?

Flapjacks, pancakes and waffles.

And speaking of cakes!

Cookies.

And pies.

And don't forget the holidays!

Even St. Patty's Day?

A contest? But I can't find out who won or what they named the kid. 

If you know, leave it in the comments section.

Sugar - Sufjan Stevens